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April 22, 2010. The opening of Mood over West (MOW) at the Overtoom in Amsterdam: a pop-up lifestyle store. As a content partner of MOW we organized several successful events like ‘Professioneel Chillen’ in collaboration with Daily Paper, ‘Blogger’s Night’ and ‘284 x GPB: Alphabet Exhibition’.
GPB set up a shop in shop at MOW to introduce the brands we represent. Other cooperating partners besides GPB were: GANT Rugger, Universal Music, Hans Ubbink, MTV Mobile, Fudge, Fiat, Hans Boodt, Philips, Barong Barong, Reef, Von Zipper, Pago, Segafredo, Bryck and last but not least Martijn Frank Dirks of Studio MFD who was responsible for the whole concept and interior design of the pop-up lifestyle store.
