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Friday June 10, 2011 we have launched the hot and upcoming label Cassius Eyewear in collaboration with Heineken The City and Redplanet.

Several well known Dutch artists like Gers Pardoel, FS Green, DJ Abstract, Jayh and Darryl participated in a photoshoot. Part of the launch is an exhibition where all the photos were shown. Stylists Keizer&Croque were responsible for the whole styling. This resulted in an astonishing series of photos taken by photographer Mounir Raji. Especially for the exhibition GPB produced a commercial with the skills of videographer Terence Loos. The digital invitation is made by Ashwin Murli.