Dutch artist Niels de Jong surprised us with a sneaker art piece and a SOLE mini sneaker. We love this type of expression and are very enthusiastic about it. Let’s introduce you to Niels and his motivation.
Niels de Jong (1982) lives and works in Berlin and is found most of the time in The Lunartik Studios of Matt Jones from lunartik.com. Niels has a background in various disciplines such as model making, urban design, sculptures, drawing and painting.
You will find his drawn or painted art pieces often portrayed as a group of colourful characters in a multitude, huddled together in a composition on the canvas. His work is constantly evolving and his characters are transforming continuously.
His love and fascination for art and sneakers have expressed in a series of sneaker art pieces and a multiple series of a project called SOLE, a series of mini sneaker sculptures.
”Sneakers have a beautiful history and have been an important part of our culture since the 70ties, as an artist I wanted to show that in my own contemporary perception. As the Green Paper Boys represent Saucony I had to make a combination art piece. Saucony has beautiful lines in its sneakers and I had to make sure these would pop out so I made the sneaker come out of the canvas. I used my own style of characters with the GPB green and white to finish it off”’.
The SOLE mini sneaker is designed as a center foot, who comes as one sneaker, not a pair. It symbolizes the love for sneakers and the influence it has on our culture since the 70ties.
”In the time we live now, a lot of people increasingly have the need to be unique and to have things that someone else has not, like those pair of sneakers or that t-shirt which are only five of in the whole world”.
Niels started with the first series SOLE mini sneakers in three versions all currently available in limited edition in his webshop on www.nielsdejong.nu. More art of Niels de Jong can be found there!
Tags: art, artwork, Berlin, mattjones, nielsdejong, originas, Saucony, sole
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