We’ve recently dropped a blog about our visit to our friends from IUTER/UPPERCUT in Milan. This Bread & Butter they will present their 2012 Fall/Winter collection. A little background info for those not familiar:
History
The IUTER Crue was born in the summer of 2001 as a group of friends whose wish was to make thier way into the italian snowboard scene. What began like a game (printing tees and hoodies in a small basement in Milan), within a year evolved into real business and Youth srl was set up. Through the years, IUTER became a one of a kind streetwear brand, gradually getting bigger and its fame growing stronger.
Philosophy
IUTER is all about quality and style: proud to be a 100% Made-In-Italy brand, IUTER strictly works with suppliers based near its headquarters in Milan, which all provide top-quality products in full respect of European regulations in terms of environmental protection and workers’ rights.
Thanks to the craftsmanship proper of the Italian tradition, as well as a meticulous process of research and development, IUTER focuses on the quality of fabrics, fitting and finish – launching new and innovative products with every collection.
Highlights
For its 10th year anniversary, IUTER presents a capsule collection featuring worldwide famous illustrators such as Usugrow, Marco Klefisch, Shohei and Giorgio Di Salvo – who’s also the art director for our Uppercut collection.
With the introduction of Uppercut, IUTER has had the chance to experiment with new trends in fashion, and bring these into streetwear.
A preview of the 2012 Fall/Winter collection
Tags: Berlin, breadandbutter, greenpaperboys, iuter, milan, shohei, streetfashion, uppercut, x
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